# Purple

> AI legaltech build studio helping elite law firms discover, build, and take to market custom AI-powered legal technology.

Purple is an AI technology studio founded by ex-lawyers and technologists. We help law firms develop clear AI strategies, prototype and build custom legal technology products, and take them to market. Based in London, we work with Magic Circle, Silver Circle, and specialist firms globally.

Our framework has three phases: Discover (strategy and opportunity identification), Build (prototype and full platform development), and Go-To-Market (launch and scale). We build custom solutions - not off-the-shelf products. Clients own the IP.

## Services

- [What We Do](https://purple.law/what-we-do/): Overview of the Purple framework - Discover, Build, Go-To-Market
- [AI Strategy](https://purple.law/what-we-do/discover/ai-strategy/): 4-week evidence-led AI strategy sprint - stakeholder interviews, AI maturity assessment, market benchmarking, opportunity mapping, and a 6-12 month roadmap
- [Discovery Sprint](https://purple.law/what-we-do/discover/idea-sprint/): 6-week discovery sprint - AI fundamentals, workflow mapping, stakeholder interviews and reality checks, ending in a validated shortlist and a 90-day plan
- [Innovation Accelerator](https://purple.law/what-we-do/discover/innovation-accelerator/): 3-4 month firm-wide innovation programme run end to end - launch, shortlisting, bootcamps, prototyping and a Demo Day pitch
- [Workshops](https://purple.law/what-we-do/discover/workshops/): 11 AI workshops across 4 themes - foundational, strategic, practical, governance & adoption - taught by builders, run on your matters
- [Prototype](https://purple.law/what-we-do/build/prototype/): 4-week prototype - MVP scoping, rapid agile sprints and user validation, ending in a working clickable product and a proceed, pivot or pause decision made on evidence
- [Full Build](https://purple.law/what-we-do/build/full-build/): 3-6 month production build - enterprise architecture, lawyer-trained AI agents, fee-earner co-creation and deployment. The firm owns the IP
- [Go-To-Market](https://purple.law/what-we-do/gtm/): Launch strategy, market positioning, and scaling for legal technology products
- [Operating Model](https://purple.law/what-we-do/gtm/operating-model/): SRA-compliant entity structuring for law firm tech spin-outs - regulatory assessment, entity design, operational playbook, launch and compliance
- [Business Planning](https://purple.law/what-we-do/gtm/business-planning/): 4-6 week commercial case - market benchmarking, stress-tested revenue models, legal-market pricing, and a one-page case in partner language
- [GTM Sprint](https://purple.law/what-we-do/gtm/gtm-sprint/): 6-8 week launch sprint - sales enablement, a qualified pilot pipeline, pricing validated with real prospects, and a 90-day playbook with go/no-go gates

## About

- [Team](https://purple.law/team/): Tim Pullan (strategy, ex-law firm partner at 3 firms), Dom Conte (product design, ex-lawyer), Dmitry Selivanov (CTO, AI specialist)
- [Who We Help](https://purple.law/who-we-help/): Managing Partners, Heads of Innovation, Partners, Aspiring Partners, Heads of Knowledge, Professional Support Lawyers
- [Work](https://purple.law/work/): Case studies including AI discovery sprints, innovation accelerators, legaltech spin-outs, and full platform builds

## Sectors

- [Real Estate](https://purple.law/sectors/real-estate/): AI for real estate legal practice - automated lease monitoring, AI-powered property due diligence
- [Banking & Finance](https://purple.law/sectors/banking-finance/): Automated covenant testing, facility monitoring, and loan documentation analysis
- [Corporate & M&A](https://purple.law/sectors/corporate-ma/): AI-powered M&A due diligence, automated data room analysis, deal intelligence, risk assessment
- [Litigation](https://purple.law/sectors/litigation/): Case outcome prediction, automated document review, and litigation cost modelling
- [Regulatory & Compliance](https://purple.law/sectors/regulatory-compliance/): Automated regulatory monitoring, compliance testing, and risk assessment
- [IP & Technology](https://purple.law/sectors/ip-technology/): Patent analysis, trademark monitoring, and technology transaction tools
- [Employment](https://purple.law/sectors/employment/): Automated tribunal analysis, settlement tools, and HR compliance monitoring
- [Environmental & Planning](https://purple.law/sectors/environmental-planning/): Automated planning analysis, environmental compliance, and regulatory monitoring

## Knowledge

- [The Future of Law](https://purple.law/future-of-law/): Purple's thesis on the structural shift facing law firms - why the large language model wave lets technology perform legal work itself, why firms must productise their expertise or be commoditised, and why an external product partner (a product foundry) is the innovation model most likely to succeed
- [Common Questions](https://purple.law/questions/): Answers to common questions about AI strategy for law firms, building legal technology, innovation programmes, and working with Purple
- [Blog](https://purple.law/blog/): Articles on legal AI, strategy, and technology including Harvey AI reviews, build-vs-buy analysis, legal AI security, and tool comparisons
- [Resources](https://purple.law/resources/): White papers, guides and reports on legal AI
- [The Missing Data Layer](https://purple.law/resources/the-missing-data-layer/): White paper on why AI in law firms fails on data, not tools - the three-tier data layer architecture, build-vs-buy options, the vendor trap, and strategies for getting started

## Contact

- Email: hello@purple.law
- Website: https://purple.law
- Location: The Ministry, 79-81 Borough Road, London, SE1 1DN