Purple team collaborating on legal technology solutions with whiteboards, laptops, and design mockups
The Build Studio

We buildstrategy + legaltech

Helping law firms stay ahead of the competition by using Al and technology to delight their clients

Human bottlenecks
→
Tech-enabled scale

How we do it

Click on any stage of the Purple Framework to find out more

Discovery phase triangle icon representing legal technology research and strategy planning

DISCOVER

Prototype phase plus icon representing rapid legal technology prototyping and testing

PROTOTYPE

Build phase hourglass icon representing production-ready legal technology development

BUILD

Commercialise phase wobble icon representing legal technology product launch and scalingWobble shape

COMMERCIALISE

What We Stand For

Four principles that define our approach to legaltech innovation

Experienced legal technologists reviewing product blueprints with law books and code in background
1

Law Informed, Product-Focused

We speak law, not just tech. Our team of ex-lawyers and technologists knows what works, what doesn't, and how to de-risk your innovation journey.

Client and Purple team collaborating closely on strategic roadmap with shared success metrics
2

Aligned Incentives, Aligned Success

Your interests = our interests. We're independent, with no VC agenda - our only goal is building what's right for your firm.

Modular system architecture diagram showing interconnected AI components and APIs
3

Build Assets, Not Dependencies

You own the IP. Our modular systems create long-term value and flexibility for your firm, not lock-in to us or anyone else.

Rapid prototyping session with multiple iterations of legal product designs and user feedback
4

Iterate Boldly, Learn Fast

We apply lean startup methods to legaltech. Success comes from rapid iteration, fast (and cheap) failures, and continuous improvement.

Wobble shape

Keen to get started?

Get in touch to see how we can accelerate your innovation journey