DISCOVERPROTOTYPEBUILDCOMMERCIALISE
YOURINNOVATION
DELIVERYSTUDIO
DELIVERYSTUDIO
AI technology experts helping elite law firms design, build and deliver exceptional client experiences
LEGALTECH
+ AI
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Meet Purple
See how we're helping law firms transform their approach to legal technology
Law Firms Are Changing
The question isn't if, only how fast - can you keep up?
46%
of top-100 law firms say keeping up with tech change is a major concern for their partnership
50%
of law firm leaders rank AI implementation as their top strategic priority
79%
of new tech initiatives in large firms fail to achieve wide adoption and robust ROI
How We Deliver Innovation
Our 4-stage framework accelerates your firm's innovation journey from idea to implementation
DISCOVER
We help you understand what your clients really need and find the biggest opportunities to make their lives easier.
PROTOTYPE
We build a working version of your idea quickly, so you can test it with real people before investing serious money.
BUILD
We create the full solution that's ready for your team and clients to use every day, built to last and grow.
COMMERCIALISE
We help you launch, train your team, and make sure your new solution delivers real value from day one.
Proven Results
See how we're working to deliver exceptional client experiences
Banking & Finance
Facility Covenant Monitoring
Pain Point: Banking teams are tracking hundreds of facilities in spreadsheets and emails, with key dates scattered across personal calendars.
Solution: Centralises portfolio monitoring with automated covenant testing and risk flagging.
Why Purple?
We're not your typical tech consultancy
Law Informed, Product Focused
We speak law, not just tech. Our team of ex-lawyers and technologists knows what works and how to de-risk innovation.
Aligned Incentives
Your interests = our interests. We're independent with no VC agenda - our only goal is building what's right for your firm.
End-to-End Delivery
From strategy to implementation. We don't just consult - we build, ship, and ensure adoption with your teams.
The Purple Team
Three founders, decades of expertise, one mission
DOM CONTE
Head of Product
Former Hogan Lovells lawyer and founder of Avail (adopted by most UK top 100 firms)
TIM PULLAN
Head of Strategy
Founded AI pioneer ThoughtRiver, held partner roles in City firms across UK and Asia
DMITRY SELIVANOV
Head of AI
Deep expertise in LLMs and legal AI systems for complex production workflows
Ready to Accelerate your law firm's innovation?
Let's discuss how we can help you build the future of legal services