Three founders.Decades of expertise.One mission.

Building the future of legal technology with the perfect blend of legal insight, AI innovation, and engineering excellence.

Purple legal technology team collaborating on legaltech solutions in modern studio environment

Meet the Founders

DOM CONTE
Dom goes cave diving for fun

DOM CONTE

Head of Product

Legal InnovationProduct StrategyVenture Building

Dom trained at Hogan Lovells and practised in Big Law before founding Avail, a legaltech platform adopted by most of the UK's top 100 law firms.

TIM PULLAN
Tim is a cricket fiend

TIM PULLAN

Head of Strategy

AI StrategyContract IntelligenceEnterprise Scale

Tim founded AI contract review pioneer ThoughtRiver and has held partner roles in City law firms and executive positions across the UK and Asia.

DMITRY SELIVANOV
Dmitry loves to race dirt bikes

DMITRY SELIVANOV

Head of AI

LLMsLegal AI SystemsTechnical Leadership

Dmitry brings deep expertise in LLMs and legal AI, a specialist in building production-ready AI systems for complex legal workflows.

The Purple Advantage

Direct Access

When you work with us, you work with the founders. No junior teams, no account managers - just direct access to decades of expertise.

Rapid Iteration

Small team, big impact. We move fast, make decisions quickly, and iterate based on real feedback, not committee consensus.

Deep Expertise

Three specialists, not thirty generalists. Each founder brings world-class expertise in their domain.

True Partnership

We're not vendors, we're partners. Your success is our success, and we're invested in your long-term transformation.

Our Story

January 2025

The Catalyst

Three paths converge. Dom exits Avail, Tim completes the ThoughtRiver journey, Dmitry seeks the next technical challenge.

April 2025

The Vision

United by a shared belief: legal technology needs a new approach. Not just better tools, but a fundamental rethinking of how law and technology intersect.

June 2025

Purple is Born

We launch with a simple promise: bring Silicon Valley innovation to legal technology, with the deep domain expertise only lawyers can provide.

Today

Building the Future

Working with forward-thinking law firms and legal teams to create technology that transforms how law is practiced.

Purple legaltech consultants in candid team moment showcasing collaborative culture and expertise
Wobble shape

Ready to Transform Your approach to legaltech?

Let's discuss how we can help you build the future.