Three founders.Decades of expertise.One mission.

Building the future of legal technology with the perfect blend of legal insight, AI innovation, and engineering excellence.

Purple legal technology team collaborating on legaltech solutions in modern studio environment

Meet the team

DOM CONTE
Dom goes cave diving for fun

DOM CONTE

Head of Product

One of the leading AI legaltech product designers in the UK market today, with a proven record of delivering highly successful products over the past 7 years. Dom is also a former senior lawyer.

TIM PULLAN
Tim is a cricket fiend

TIM PULLAN

Head of Strategy

Founder of ThoughtRiver and AI venture builder in the legal domain over the past 10 years. Tim has been a partner in leading law firms and also founded and co-headed a Singapore office of a major international firm.

DMITRY SELIVANOV
Dmitry loves to race dirt bikes

DMITRY SELIVANOV

Head of AI

AI expert with deep machine learning experience and a track record of building cutting edge legal AI systems. Dmitry brings the technical firepower to turn complex legal challenges into scalable solutions.

NALA
Nala enjoys knocking things off desks

NALA

Head of Morale

AI-generated feline with mass experience in supervising keyboards, disrupting video calls, and providing unsolicited quality assurance. Employee of the month every month since joining the team.

The Purple Advantage

Direct Access

When you work with us, you work with the founders. No junior teams, no account managers - just direct access to decades of expertise.

Rapid Iteration

Small team, big impact. We move fast, make decisions quickly, and iterate based on real feedback, not committee consensus.

Deep Expertise

Three specialists, not thirty generalists. Each founder brings world-class expertise in their domain.

True Partnership

We're not vendors, we're partners. Your success is our success, and we're invested in your long-term transformation.

Our Story

January 2025

The Catalyst

Three paths converge. Dom exits Avail, Tim completes the ThoughtRiver journey, Dmitry seeks the next technical challenge.

April 2025

The Vision

United by a shared belief: legal technology needs a new approach. Not just better tools, but a fundamental rethinking of how law and technology intersect.

June 2025

Purple is Born

We launch with a simple promise: bring Silicon Valley innovation to legal technology, with the deep domain expertise only lawyers can provide.

Today

Building the Future

Working with forward-thinking law firms and legal teams to create technology that transforms how law is practiced.

Purple legaltech consultants in candid team moment showcasing collaborative culture and expertise
Wobble shape

Ready to Transform Your approach to legaltech?

Let's discuss how we can help you build the future.