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DISCOVERBUILDGO-TO-MARKET
Create new
revenue

YOURLEGALAI
PRODUCTSTUDIO

Productise your
expertise
LEGALTECH
+ AI

In good company

Meet Purple

A look inside the studio where law firms build AI products of their own

Law Firms Are Changing

The future of legal services will not look like they do today. The productisation of law is underway, and the most ambitious firms are already leading that conversation.

The Threat
44%

of legal tasks can be automated by AI - making law the second-most exposed profession of all

The Shift
64%

of in-house legal teams now expect to rely less on their law firms - up from 58% just a year earlier

The Edge
63%

of technology-leading firms grew their profits last year - versus just 46% of everyone else

Every firm can buy the same tools. The edge is what you build. Read our theory of the future of law

The Framework

How We Deliver Innovation

From first idea to a product your firm owns and your clients pay for.

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DISCOVER

We find where AI genuinely creates value for your firm, cutting through the noise to evidence-based priorities your partners can get behind.

Build phase hourglass icon for prototype and full development

BUILD

We turn validated ideas into working products - secure, scalable, and designed for your lawyers and the clients they serve.

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GO-TO-MARKET

We take your product from built to sold - pricing, positioning and launch execution, with adoption that sticks from day one.

The Work

Proven Results

Products we've built with firms like yours - assets they own, not licences they rent.

01 / 09Build

Facility Covenant Monitoring

The Problem

Banking teams are tracking hundreds of facilities in spreadsheets and emails, with key dates scattered across personal calendars.

What We Built

Centralises portfolio monitoring with automated covenant testing and risk flagging.

View case study
Why Purple?

Not your typical tech consultancy

150+UK & US firms run legaltech we've built

We've Done This Before

Former City law firm partners and fee earners turned technologists, with 20 years of building highly successful legaltech for Big Law. Not experimenting - delivering. We know what works.

All InFrom strategy to shipped product

We Build + Maintain

No handover to a delivery partner, no deck and disappear. The people who shape your strategy build and launch the product with you - and then we help you maintain it. All the upside, no downside.

AILLM pipelines, retrieval, evaluation

Experts in Legal AI

Cutting edge is not the tools you buy. We build the LLM pipelines, retrieval systems and evaluation frameworks that operate at the forefront of the possible - putting you ahead of the vendor market.

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The Purple Team

Three founders, decades of expertise, one mission

Dom Conte

Dom Conte

Head of Product

One of the UK's leading AI legaltech product designers, with 7 years of delivering highly successful products - and a former senior lawyer.

Tim Pullan

Tim Pullan

Head of Strategy

Founder of ThoughtRiver and AI venture builder in legaltech for over 10 years, former partner in leading law firms across the UK and Asia.

Dmitry Selivanov

Dmitry Selivanov

Head of AI

AI expert with deep machine learning experience and a track record of building production-grade legal AI systems.

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Ready to build what your competitors can't buy?

Buying tools is the starting point. Owning products is the advantage - let's talk about yours.