Six to eight weeks that take a product your firm has built to its first clients: a sales kit your partners use, pricing tested with real buyers and a pipeline of named prospects.
6-8 weeks3-5 qualified prospects90-day playbook
Weeks 1-2 · The sales kit
A sales kit your partners can present
The deck, the demo script and answers to the hardest questions, rehearsed with the partners who will sell the product before a client sees them.
Weeks 2-5 · The pipeline
Three to five clients by name
Target buyers identified, qualified and in conversation, each with a partner who owns the relationship and a date for the next meeting.
Weeks 3-5 · Pricing
Pricing tested with buyers
Price points put to real buyers until the landing zone is clear: the fee that converts, with the evidence written down.
Weeks 6-8 · The playbook
Pilots running and a 90-day plan
The sprint hands over live pilots and a playbook with owners, metrics and checkpoints at day 30, 60 and 90.
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The sprint · Six to eight weeks
From built to sold in eight weeks
Four phases in overlapping weeks, so what a buyer says in one meeting is in the deck, the price and the plan before the next. Each example comes from a different practice area.
every conversation feeds the next
Phase 01 · Weeks 1-2
Arm the partners who will sell it
The deck, the demo script and written answers to the questions buyers always ask, rehearsed with the partners who will sell the product before any client sees them. Positioning and messaging are agreed with the practice in the same fortnight.
Sales deck and demo script, rehearsed with partners
Written answers to the hardest buyer questions
Positioning and messaging agreed with the practice
Sales kit · HR policy checker · Employment
Buyer question 01
Does our data leave our own tenancy?
Answer on fileReviewed by IT
Buyer question 02
Who is liable if it misses a clause?
Answer on fileReviewed by risk
Buyer question 03
What does it replace in our HR team's week?
Answer on fileWith a worked example
rehearsed with the partners who sell it
Phase 02 · Weeks 2-5
A pipeline of named buyers, each with a partner
We pick target buyers with the practice, qualify them and bring them into conversation. Each one has a partner who owns the relationship and a date for the next step, and what they say after every meeting is logged for the positioning and the price.
Three to five prospects qualified and engaged
A named partner and a next date on every card
Buyer feedback logged after each meeting
Pilot pipeline · Covenant monitor · BankingWeek 5
Qualified
Housebuilder · CFOJP · Next 14 Oct
Care group · Finance directorAK · Next 16 Oct
Meeting
Logistics plc · TreasurerJP · Demo 21 Oct
Hotel group · General counselRM · Pricing 23 Oct
Pilot
Retail REIT · Head of legalAK · Live 4 Nov
a partner and a date on every card
Phase 03 · Weeks 3-5
Let buyers set the price
Price points go to real buyers in live conversations. We sort genuine objections from negotiation and settle on the fee that converts, with the evidence written down for the partners who approve it.
Three price points tested with real prospects
Objections and negotiation logged separately
The landing zone agreed on the evidence
Pricing validation · Lease reporting portal · Real estateWeek 5
TierModelBuyersWhat they said
£Per lease, monthly5 of 5 keen · 0 pilotsReads as a trial tool
££Per portfolio, annual4 of 5 would pilotFits one budget holder
£££Enterprise licence1 of 5 · via committeeNeeds procurement sign-off
landing zone, with the evidence
Phase 04 · Weeks 6-8
A 90-day playbook with owners
The sprint ends with pilots running and a written plan for the next 90 days: milestones, metrics and an owner for each, with go or no-go checkpoints at day 30, 60 and 90 that keep the launch on the partners' agenda after we step back.
Checkpoints at day 30, 60 and 90 in writing
An owner and a metric for every milestone
Pilots live before the sprint ends
90-day playbook · Claims tracker · Disputes
Day 30
Two insurer pilots live
Weekly use by claims handlers
Owner · Insurance partnerGo
Day 60
First pilot converts to paid
Price holds in renewal talks
Owner · Head of business development
Day 90
[TARGET] clients signed
Go or no-go on a second hire
Owner · Managing partner
What you leave with
The launch kit, in use
Sales kit
Deck, demo script and answers to the hard questions, rehearsed with the partners who present them.
Validated pricing
Price points tested with real buyers, with the landing zone and the evidence behind it.
Pilot pipeline
Three to five qualified prospects in live conversation, each with a named partner and a date.
Launch collateral
Positioning, messaging and the marketing assets for launch day.
90-day playbook
Milestones, metrics and owners, with checkpoints at day 30, 60 and 90.
From our work
We have taken legal products to paying clients
For one international firm's legaltech spin-out we stepped in as fractional COO and then acting CEO: we led the sales narrative, ran live client pilots and took the team through the security certification enterprise buyers ask for. Legaltech we have built runs in over 150 UK and US firms.
