Six to eight weeks that take a built product to sold - sales materials, validated pricing and a pipeline of real prospects, so launch is execution, not hope.
The hard part was supposed to be building it. Then the product is ready and the pipeline is empty: no deck, no validated price, nobody whose job it is to sell.
The sprint closes that gap in six to eight weeks - sales materials, pricing tested with real prospects, and a qualified pipeline - so the launch is a plan with dates rather than a hope.
Enablement, pipeline, pricing, playbook - run in overlapping weeks so every conversation feeds the next artefact.
The deck, the demo script, the objection cards and the launch collateral - everything that turns product knowledge into a repeatable sales conversation. Tested on partners before it meets a prospect.
Three to five target prospects identified, qualified and in conversation - real firms with real dates, not a spreadsheet of hopes. The market's reaction feeds straight back into positioning and pricing.
Pricing is tested in live conversations, not a spreadsheet: too cheap reads as unserious, too high stalls in committee. We find the landing zone that maximises revenue without killing conversion.
The sprint ends with launch running, not planned: pilots live, pricing confirmed, and a 90-day playbook with go and no-go gates at day 30, 60 and 90 - so the launch stays accountable after we step back.
Launch-ready materials designed to convert prospects into pilots - tested before they ship.
Price points tested with real buyers and iterated on market feedback, not guesswork.
Three to five qualified prospects in live conversation, with named partners and dates.
The execution plan with milestones, KPIs and go/no-go checkpoints - accountable to dates.
Launch advice is cheap; launches are not. We have taken legal products from built to sold - our own and our clients' - and the sprint is the distillation of what actually moved the pipeline, not a marketing framework with your logo on it.
See the products in our work, or - if the commercial case needs writing first - start with business planning.
Six to eight weeks to a live pipeline, validated pricing and a 90-day playbook. The product is ready - let's get it bought.