What we do · Go-To-Market

Business planning

The commercial case for a legal product your firm has built: the market, the pricing, a revenue model and a launch plan, written in the language partners use to commit budget.

4-6 weeks1 revenue model1 partner-ready case
Weeks 1-2 · The market

What legal buyers pay today, and where the gap is

We benchmark competitor pricing and packaging, size the target segments from the firm's own client data, and find the position your product can own.

Weeks 3-4 · The model

A revenue model stress-tested against slow adoption

Subscription, licensing or a hybrid, priced tier by tier and run against slow, expected and fast adoption, so partners see the payback year in each case.

the question every partner asks first
Week 5 · The case

The case on one page for the partnership

Buyer, price, projected return, risks and the ask on a single page, with the full model behind it for the partners who want the detail.

Week 6 · The plan

A launch plan with dates, KPIs and decision points

Pilot clients first, renewals as the proof, then scale. The six weeks in full follow below.

The engagement · Four to six weeks

Market to plan in six weeks

Each step feeds the next: the market sets the price, the price drives the model, the model writes the case, and the case sets the plan.

Phase 01 · Weeks 1-2

Map the market you are pricing into

Competitor pricing and packaging, target segments sized from the firm's client data, and the position your product can own, so the case starts from what buyers already pay.

  • Competitor pricing and packaging benchmarked
  • Target segments sized from client data
  • The positioning gap identified
Phase 02 · Weeks 3-4

Revenue that holds up when adoption is slow

Subscription, licensing or a hybrid, stress-tested with legal-market data. The pricing framework balances conversion against revenue, tier by tier, and every scenario shows its payback year.

  • Revenue run on slow, expected and fast adoption
  • Pricing tiers benchmarked for legal buyers
  • The payback year in each scenario
Phase 03 · Week 5

The one page partners read

Projections, assumptions, risks and the ask distilled to one page in partner language, with the full model behind it for anyone who wants the detail.

  • The one-page case in partner language
  • Full projections and assumptions behind it
  • Risks stated up front
One-page case · Regulatory change trackerFor the partnership
The buyer
Heads of compliance at mid-size asset managers, already paying for regulatory alerts.
The price
An annual subscription in three tiers, benchmarked against five alternatives.
The return
The payback year on the expected case and on slow adoption, side by side.
The risks
Partner time for the monthly legal view, and regulatory scope growing faster than the team.
The ask

Build budget and two partners for six months

Phase 04 · Week 6

A launch sequenced with dates

A phased roadmap with milestones, KPIs and decision points: pilot clients first, renewals as proof, scale when the evidence supports it. It hands straight into the GTM Sprint.

  • Phased launch plan with milestones
  • KPIs and decision points for each phase
  • The bridge into launch execution
  1. Pilot

    Months 1-6
    KPIs
    • Design-partner clients live on the product
    • Weekly use by each client's compliance team
    DecisionPause if too few pilots renew
  2. Renewals

    Months 7-12
    KPIs
    • Pilots renewing at full price
    • A second practice group asks to sell it
    DecisionProceed to sales
  3. Scale

    Year 2
    KPIs
    • Paying clients in a second segment
    • Sales run by the firm's BD team
What you leave with

The case, the numbers and the plan

  • Business plan

    Detailed projections grounded in market data, with the one-page version partners read.

  • Pricing framework

    Tiers and price points for legal buyers, tested against competitive benchmarks.

  • Positioning analysis

    Where you fit, how you win, and the gap your product prices into.

  • GTM roadmap

    A phased launch plan with milestones, KPIs and decision points.

From our work

A board-ready commercialisation case in two weeks

An international firm had an internal AI platform people used every day, external interest growing and a board meeting coming. We delivered one recommendation, with the report and the deck behind it. Every plan we write is priced against real builds: our own delivery costs, and adoption from products live in firms.

Weeks to a board-ready report
2
Interviews, internal and external, run blind
6 + 6
Workstreams, market to risk
5
The first step

Build the case partners will back

Bring the product and the people who know its buyers. We will bring the numbers.