What we do · Go-To-Market

Business planning

The commercial case that turns a promising product into an investable one - revenue model, pricing and positioning, in the language partners use to commit budget.

4-6 weeks1 revenue model1 partner-ready case
The premise

A product without a commercial case is just an expense

Partners do not fund products - they fund cases: who buys, at what price, against which alternatives, generating what return. Without that case, even a strong product stays an internal experiment renewed grudgingly each budget round.

Four to six weeks builds the model, the pricing and the positioning - stress-tested against the legal market rather than borrowed from SaaS decks.

The engagement · Four to six weeks

From product to investable case

Market first, model second, case third, plan last - each step feeding the next, so the final document argues itself.

Step 01 · Weeks 1-2

Map the market you are pricing into

Competitive landscape, target segments and pricing benchmarks - so the commercial case is grounded in what buyers actually pay today, and where the gaps are. Assumptions are cheap; benchmarks hold.

  • Competitor pricing and packaging benchmarked
  • Target segments sized honestly
  • The positioning gap identified
Step 02 · Weeks 3-4

Model revenue that survives stress

Subscription, licensing or hybrid - stress-tested against real legal-market data rather than borrowed from SaaS decks. The pricing framework balances conversion against revenue, tier by tier.

  • Revenue models stress-tested with real data
  • Pricing tiers benchmarked for legal markets
  • Sensitivity: what happens if adoption is slow
Step 03 · Week 5

Write the case partners can vote on

The partnership-ready business plan - projections, assumptions, risks and the ask - distilled to one page partners actually read, with the full model behind it for the ones who want to dig.

  • The one-page case in partner language
  • Full projections and assumptions behind it
  • Risks stated, not buried in an annex
Step 04 · Week 6

Sequence the go-to-market

A phased roadmap with milestones, KPIs and decision points - pilots first, renewals as proof, scale when the evidence supports it. Not a vague strategy document: a plan with dates.

  • Phased launch plan with milestones
  • KPIs and decision points per phase
  • The bridge into launch execution
What you leave with

The case, the numbers, the plan

  • Business plan

    Detailed projections grounded in market data - with the one-page version partners will actually read.

  • Pricing framework

    Tiers and price points tailored to legal markets and tested against competitive benchmarks.

  • Positioning analysis

    Where you fit, how you win, and the gap your product prices into.

  • GTM roadmap

    A phased launch plan with milestones, KPIs and decision points.

Why Purple

We price against real builds

Most business plans for legal products are written by people who have never shipped one. Ours are priced against the real thing - build costs from our own delivery, adoption curves from products live in real firms, and pricing tested with the buyers who actually sign.

See the products behind the numbers in our work, or line up the launch with the GTM sprint.

The first step

Build the case partners will back

Four to six weeks to a revenue model, validated pricing and a case written in partner language. Bring the product; we will bring the numbers.