The commercial case for a legal product your firm has built: the market, the pricing, a revenue model and a launch plan, written in the language partners use to commit budget.
4-6 weeks1 revenue model1 partner-ready case
Weeks 1-2 · The market
What legal buyers pay today, and where the gap is
We benchmark competitor pricing and packaging, size the target segments from the firm's own client data, and find the position your product can own.
Weeks 3-4 · The model
A revenue model stress-tested against slow adoption
Subscription, licensing or a hybrid, priced tier by tier and run against slow, expected and fast adoption, so partners see the payback year in each case.
the question every partner asks first
Week 5 · The case
The case on one page for the partnership
Buyer, price, projected return, risks and the ask on a single page, with the full model behind it for the partners who want the detail.
Week 6 · The plan
A launch plan with dates, KPIs and decision points
Pilot clients first, renewals as the proof, then scale. The six weeks in full follow below.
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The engagement · Four to six weeks
Market to plan in six weeks
Each step feeds the next: the market sets the price, the price drives the model, the model writes the case, and the case sets the plan.
priced against products we have built and launched
Phase 01 · Weeks 1-2
Map the market you are pricing into
Competitor pricing and packaging, target segments sized from the firm's client data, and the position your product can own, so the case starts from what buyers already pay.
Competitor pricing and packaging benchmarked
Target segments sized from client data
The positioning gap identified
Phase 02 · Weeks 3-4
Revenue that holds up when adoption is slow
Subscription, licensing or a hybrid, stress-tested with legal-market data. The pricing framework balances conversion against revenue, tier by tier, and every scenario shows its payback year.
Projections, assumptions, risks and the ask distilled to one page in partner language, with the full model behind it for anyone who wants the detail.
The one-page case in partner language
Full projections and assumptions behind it
Risks stated up front
One-page case · Regulatory change trackerFor the partnership
The buyer
Heads of compliance at mid-size asset managers, already paying for regulatory alerts.
The price
An annual subscription in three tiers, benchmarked against five alternatives.
The return
The payback year on the expected case and on slow adoption, side by side.
The risks
Partner time for the monthly legal view, and regulatory scope growing faster than the team.
The ask
Build budget and two partners for six months
one page, the full model behind it
Phase 04 · Week 6
A launch sequenced with dates
A phased roadmap with milestones, KPIs and decision points: pilot clients first, renewals as proof, scale when the evidence supports it. It hands straight into the GTM Sprint.
Phased launch plan with milestones
KPIs and decision points for each phase
The bridge into launch execution
Pilot
Months 1-6
KPIs
Design-partner clients live on the product
Weekly use by each client's compliance team
DecisionPause if too few pilots renew
Renewals
Months 7-12
KPIs
Pilots renewing at full price
A second practice group asks to sell it
DecisionProceed to sales
Scale
Year 2
KPIs
Paying clients in a second segment
Sales run by the firm's BD team
What you leave with
The case, the numbers and the plan
Business plan
Detailed projections grounded in market data, with the one-page version partners read.
Pricing framework
Tiers and price points for legal buyers, tested against competitive benchmarks.
Positioning analysis
Where you fit, how you win, and the gap your product prices into.
GTM roadmap
A phased launch plan with milestones, KPIs and decision points.
Business plan
Pricing framework
GTM roadmap
evidence partners can vote on
From our work
A board-ready commercialisation case in two weeks
An international firm had an internal AI platform people used every day, external interest growing and a board meeting coming. We delivered one recommendation, with the report and the deck behind it. Every plan we write is priced against real builds: our own delivery costs, and adoption from products live in firms.