What we do · Go-To-Market

Operating model

The structure that lets a firm spin out a tech or AI-native business without falling foul of the SRA - governance, ownership and compliance, designed by people who have built one.

SRA compliant1 entity, designedOngoing support
The premise

The idea rarely fails. The structure around it does.

Most firms that try to spin out a tech business hit the same wall: SRA rules on ownership, referral fees and separate businesses, layered over partnership politics and tax. Navigated well, none of these is fatal - but few firms have done it before, and improvising a structure is how launches stall or go non-compliant.

We have built this structure, and we design yours around the rules from day one.

The engagement

A structure that survives scrutiny

Four steps from regulatory map to running entity - each one documented, so the structure holds up when someone asks hard questions.

Step 01 · Regulatory assessment

Map the rules before the plan

Every SRA constraint and opportunity is located before a single structural decision is made - separate business rules, ownership, referral fees, conflicts and confidentiality. The structure is designed around the rules, not apologised to them later.

  • SRA requirements mapped to your ambition
  • Ownership and referral-fee constraints located
  • The regulatory perimeter drawn clearly
Step 02 · Entity design

Governance built to decide

The right structure depends on your firm's ambitions, risk appetite and partnerships - but every good one shares a property: it can make decisions at product speed. Board seats, IP assignment, vetoes and incentives, written down.

  • Ownership and board structure agreed
  • IP assigned where it compounds
  • Decision rights that avoid committee drag
Step 03 · Operational playbook

How it runs, day to day

Team roles, support models, escalation paths and compliance monitoring - the playbook for operating the entity after the launch applause fades. Day two is planned on day one.

  • Roles, reporting lines and support model
  • Escalation and compliance monitoring
  • A scale plan for the first hires
Step 04 · Launch & compliance

Launch with regulatory confidence

The structure is stress-tested against SRA rules and practical reality before it goes live - so you launch knowing the answer to the question before the regulator asks it.

  • Structure stress-tested end to end
  • SRA position documented and defensible
  • Compliance calendar live from day one
What you leave with

A structure you can defend

  • Operating model

    The complete document defining how your tech entity functions day to day.

  • Entity structure

    A regulatory-compliant structure designed around SRA requirements - and your ambitions.

  • Team structures

    Roles, responsibilities and reporting lines for the people who will run it.

  • The playbook

    Support models, escalation frameworks and an ongoing development plan for scaling.

Why Purple

We ran a spin-out, not just a workshop about one

We have taken a firm's spin-out from operating design through to acting leadership - the structure, the governance, the hires and the hard calls. The model we design for you is the one we would be willing to run ourselves.

See that story in our work, or read why we think spin-outs matter in A Theory of the Future of Law.

The first step

Structure your spin-out properly

Governance, ownership and compliance designed around the SRA from day one - by people who have done it. Start with a structural conversation.