Global Innovation
Accelerator
Global Law Firm
Top 10 International Practice
A global law firm wanted to find its best revenue-generating product ideas from inside the partnership. Not a suggestion box. Not an innovation committee. A structured programme that would take raw ideas from fee earners and turn them into things leadership could actually invest in.
They had tried before. The result was always the same: interesting ideas, no follow-through. This time, every team would finish with a prototype, a pitch, and a commercial case. No slide decks that go nowhere.
Six Rounds
A venture-builder journey that took ideas from concept to credible proposition. Every round designed to kill weak ideas early and sharpen the strong ones.
Launch & Inspiration
Firm-wide launch event and product mindset training. We taught fee earners how to spot valuable problems, frame ideas clearly, and think like product founders - not just lawyers with suggestions.
Ideas & Shortlisting
Structured submissions scored against problem definition, user value, strategic relevance, and feasibility. We helped judge every entry and select the founder teams who would go forward.
Product Bootcamp
Kick-off workshop, founder mentoring, and product clinics. Each team developed a full product brief with scope, value proposition, user journeys, and technical feasibility. We challenged assumptions and sharpened thinking.
Prototyping
Full UI/UX design sprints - user mapping, wireframing, high-fidelity visual design, and interactive prototypes. Not wireframes. Clickable products that teams could test with real users and show to leadership.
Pitch Bootcamp
Commercial case development - value story, market sizing, revenue models, and ROI analysis. Each team prepared a structured pitch that could stand up to scrutiny from senior partners.
Demo Day
Structured pitches to a senior judging panel with a client showcase. Each team presented their prototype, commercial case, and animated promotional video. The culmination of months of focused work.
Four Principles
Raise the Bar
3 excellent ideas beat 30 mediocre ones. We filtered hard and early so the teams that went through got serious support.
Avoid Theatre
Every idea was stress-tested before any design work started. No prototyping something that does not solve a real problem.
Concrete Outputs
Prototypes and product briefs, not slide decks. Things you can click, test, and show to clients.
Commercial Focus
Who pays and why? Every proposition had to answer that question before it got on stage.
Not Slide Decks. Products.
Every founder team walked out with artefacts they could act on immediately. The animated videos were a new addition - and the thing leadership talked about most.
Clickable Prototypes
Full interactive prototypes for every shortlisted team. Not mockups - products you can click through and test with real users.
Commercial Pitch Decks
Structured presentations covering the opportunity, the product, the market, the business case, and the ask. Built for senior partners.
Animated Promo Videos
Short promotional videos for each product concept. A new addition to the programme that brought the ideas to life for the client showcase.
Product Briefs
Full requirements documents covering scope, value proposition, user journeys, technical feasibility, and acceptance criteria.
Launch Training
Product mindset training delivered firm-wide. Templates and frameworks that fee earners kept using long after the programme ended.
Innovation Culture
Product-led thinking embedded across the partnership. Not a one-off event but a shift in how the firm approaches new ideas.
Senior board members described the Demo Day as the firm "at its best" - fee earners presenting credible, investable product propositions to clients and leadership, backed by working prototypes.
Ideas That Went Somewhere
This was not an innovation event. It was a pipeline. The strongest propositions moved straight into investment discussions.
Tested Propositions
Every team finished with a prototype, a pitch deck, and a promotional video. Ready for investment, not more discussion.
Client Showcase
A Demo Day with clients in the room. Not an internal presentation - a public statement of ambition.
Culture Shift
Fee earners across the firm trained in product thinking. The templates and frameworks outlasted the programme.
Leadership Buy-In
Board members saw what their people could do when given structure and support. The programme was described as transformative.
Ready to Find Your Best Ideas?
Your best product ideas are already inside the firm. We build the programme that finds them, tests them, and turns them into things you can invest in. Four months from launch to Demo Day.