Innovation
Accelerator
Most Firms Do Not Lack Ideas
They lack the structure to evaluate them, the delivery resources to act on them, the speed to maintain momentum, and the product thinking to separate genuine opportunities from IT wishlists. Without a clear process, good ideas get lost, weak ones consume time and political capital, and fee earners lose faith the firm can act on their thinking.
Six Rounds
A venture-builder-style journey that takes ideas from concept to credible proposition.
Launch & Inspiration
Firm-wide launch with product-led training sessions, templates, and guidance issued. We set the stage, define the challenge, and equip teams with the tools to think like product founders.
Idea Shortlisting
Submissions assessed against problem definition, user value, strategic relevance, and feasibility. 3-5 teams are shortlisted to move forward.
Product Bootcamp
Kick-off workshop, founder mentoring, and hands-on support as teams develop full product requirements documents. We challenge assumptions and sharpen thinking.
Prototyping
Purple builds fully interactive prototypes - not wireframes - with regular check-ins. Teams see their ideas come to life and can test with real users.
Pitch Bootcamp
Commercial case development - market sizing, revenue models, ROI analysis. Teams prepare YC-style pitches that stand up to scrutiny.
Demo Day
15-minute structured pitches to a senior judging panel. Optional client showcase. The culmination of months of focused work, presented with confidence.
How to Build and Deliver a Winning Pitch
A pitch bootcamp session we ran as part of a law firm's Innovation Accelerator programme. This is the kind of hands-on, practical support that makes the difference between a good idea and a funded product.
From the Programme
8 Photos
Four Design Pillars
Raise the Bar
3 excellent ideas beat 30 mediocre ones.
Avoid Theatre
Every idea is stress-tested before any code is written.
Concrete Outputs
Prototypes and product briefs, not slide decks.
Commercial Focus
Who pays and why? Every proposition must answer that.
What You Get
Not a report that sits on a shelf. Artefacts and culture shifts that compound over time.
Higher Quality Pipeline
Evidence-based ideas refined through six rounds of challenge.
Informed Decisions
Build, buy, or partner - decided with confidence, backed by real data.
Tangible Artefacts
Product briefs and interactive prototypes you can act on immediately.
Innovation Culture
Product-led thinking that outlasts the programme.
CMS:Ignite Wrap-Up
Sharon Jenkins, Head of Legal Innovation at CMS, reflects on the firm's Innovation Accelerator programme - from launch to Demo Day.
Ready to Accelerate Your Innovation?
In 3-4 months, your firm could have a pipeline of credible, tested propositions ready for investment decisions.