A firm-wide programme that turns scattered ideas into a handful of funded, prototyped propositions - run end to end, from launch to a Demo Day pitch.
Every firm has fee earners with product ideas. Almost none has the structure to evaluate them, the resources to prototype them, or the momentum to carry them from suggestion to Demo Day.
The Accelerator supplies all three - a firm-wide programme with real deadlines, real prototypes and a pitch at the end - so good ideas stop dying in inboxes and weak ones stop consuming political capital.
Six rounds over three to four months, each with a hard gate - and a Demo Day pitch at the end of it. This programme has run, produced winners, and funded builds; the photos below are from the real thing.
A firm-wide launch with product-led training, templates and guidance. We set the stage, define the challenge, and equip teams to think like product founders - not committee members.
Submissions are assessed against problem definition, user value, strategic relevance and feasibility. Three to five teams go through - because three excellent ideas beat thirty mediocre ones.
Kick-off workshop, founder-style mentoring and hands-on support as teams turn ideas into full product requirements. We challenge assumptions and sharpen the thinking before a line of code is written.
Purple builds fully interactive prototypes - not wireframes - with regular check-ins. Teams see their ideas working and can put them in front of real users before Demo Day.
The commercial case: market sizing, revenue models, ROI analysis. Teams prepare pitches that stand up to partner scrutiny - who pays, why, and what it returns.
Fifteen-minute structured pitches to a senior judging panel, with an optional client showcase. Months of focused work, presented with confidence - and decided on evidence.
Three excellent ideas beat thirty mediocre ones. The programme is a filter, not a suggestion box.
Every idea is stress-tested before any code is written. No demos for demo's sake.
Prototypes and product briefs, not slide decks. Things you can act on the week after.
Who pays, and why? Every proposition has to answer the only question partners ask.
Sharon Jenkins, Head of Legal Innovation at CMS, reflects on the firm's Innovation Accelerator programme - from launch to Demo Day. We designed and ran it end to end; you can see where programmes like this lead in our work.
Three to four months from firm-wide launch to funded, prototyped propositions at Demo Day. We bring the structure; your people bring the ideas.