INNOVATION ACCELERATORFrom Ideas to Credible Propositions
Most firms do not lack ideas - they lack the structure to evaluate them, the delivery resources to act on them, the speed to maintain momentum, and the product thinking to separate genuine opportunities from IT wishlists. Without a clear process, good ideas get lost, weak ones consume time and political capital, and fee earners lose faith the firm can act on their thinking.
The Six Rounds
A venture-builder-style journey that takes ideas from concept to credible proposition.
Launch & Inspiration
Firm-wide launch with product-led training sessions, templates, and guidance issued. We set the stage, define the challenge, and equip teams with the tools to think like product founders.
Idea Shortlisting
Submissions assessed against problem definition, user value, strategic relevance, and feasibility. 3-5 teams are shortlisted to move forward.
Product Bootcamp
Kick-off workshop, founder mentoring, and hands-on support as teams develop full product requirements documents. We challenge assumptions and sharpen thinking.
Prototyping
Purple builds fully interactive prototypes - not wireframes - with regular check-ins. Teams see their ideas come to life and can test with real users.
Pitch Bootcamp
Commercial case development - market sizing, revenue models, ROI analysis. Teams prepare YC-style pitches that stand up to scrutiny.
Demo Day
15-minute structured pitches to a senior judging panel. Optional client showcase. The culmination of months of focused work, presented with confidence.
See It in Action
A pitch bootcamp session we ran as part of a law firm's Innovation Accelerator programme.
Four Design Pillars
The principles that shape every decision in the programme.
Raise the Bar
Quality over quantity. We would rather have 3 excellent ideas than 30 mediocre ones.
Avoid Theatre
No premature builds. Every idea is stress-tested before any code is written.
Concrete Outputs
Artefacts not slide decks. Interactive prototypes, product briefs, and recommendation documents.
Commercial Focus
Clear ROI, not novelty. Every proposition must answer the question: who pays and why?
What You Get
Concrete results that change how your firm approaches innovation.
Higher Quality Pipeline
Structured, evidence-based ideas that have been tested and refined through six rounds of challenge.
Informed Decision-Making
Leadership can make build/buy/partner decisions with confidence, backed by real data and prototypes.
Tangible Artefacts
Product briefs, interactive prototypes, and recommendation documents - not just another strategy deck.
Innovation Culture
A firm-wide shift toward product-led thinking that outlasts the programme and embeds in how you operate.
Ready to Accelerate Your Innovation?
In 3-4 months, your firm could have a pipeline of credible, tested propositions ready for investment decisions.